Facebook has finally realised the power of the community.  I remember when many were asking how can Facebook monetise the business.  It has been obvious for a while and now we are finally seeing Facebook head towards the right business model.  As an example, we have have started advertising with Facebook to publicise translator jobs and are using the pay per click option.  We are using demographics, likes and geographic information to target.

Because people share their personal information in their Facebook posts, the ability to target, not just demographically or geographically, but via recent socio-comments is beyond what many realise.

I know that I have invented the term of socio-comment targeted advertising, but this is the future.  This is a type of semantic targeting based on the commentary in a FaceBook profile.    Remember the paradigm shift when there was pay per click advertising with GoTo.com?  We took the step to pay to be in front of people who are actually searching for our products.  Then, we have become a lot more advanced with localisation of advertising.  Imagine the world where we can present locally-based advertising based on an individuals socio-comments. 

For example, if I post that I am going to get a hair cut tomorrow.  As a local hairdresser, I can present an ad in front of that person.  This is radical and it does raise questions on privacy, but if the people at Facebook have not realised this power they soon will.

If you would like to talk about Facebook advertising in Melbourne, then feel free to call Adam on 0434 400 204.