Linked In Advertising

Linked In advertising is one of the many pay per click options available.  Linked In advertising should be used based on the audience of your business.  If your audience are white collar professionals, then it may be an option.  Senior executives are on Linked In.  Digital marketing using linked in is not cheap on an absolute basis (starting at $2 per click) but if you understand your cost of leads and conversion rates then it can represent value for money.  Call Adam today on 0434 400 204 to discuss your digital marketing needs.

Facebook has finally realised the power of the community.  I remember when many were asking how can Facebook monetise the business.  It has been obvious for a while and now we are finally seeing Facebook head towards the right business model.  As an example, we have have started advertising with Facebook to publicise translator jobs and are using the pay per click option.  We are using demographics, likes and geographic information to target.

Because people share their personal information in their Facebook posts, the ability to target, not just demographically or geographically, but via recent socio-comments is beyond what many realise.

I know that I have invented the term of socio-comment targeted advertising, but this is the future.  This is a type of semantic targeting based on the commentary in a FaceBook profile.    Remember the paradigm shift when there was pay per click advertising with GoTo.com?  We took the step to pay to be in front of people who are actually searching for our products.  Then, we have become a lot more advanced with localisation of advertising.  Imagine the world where we can present locally-based advertising based on an individuals socio-comments. 

For example, if I post that I am going to get a hair cut tomorrow.  As a local hairdresser, I can present an ad in front of that person.  This is radical and it does raise questions on privacy, but if the people at Facebook have not realised this power they soon will.

If you would like to talk about Facebook advertising in Melbourne, then feel free to call Adam on 0434 400 204.

Phigit SEO and digital marketing services in Melbourne has helped achieve a 50% increase in traffic to a client site.

Other notable achievements in 2009 includes

• an increase in new customers for one client from 1 in the same period to 20.  That is 20 times more customers from the internet!
• a client moved from not using the internet for lead generation to generating approximately 50 leads per week and converting half into sales
• many other success stories.